DISCLAIMER.This website was created solely for Taylor's University Creative Copywriting assignment purposes. Any information and report published on this page are intended solely for assignment purposes and not to be construed under any circumstances. All the information gathered, statements made and opinions expressed are believed to be from reliable online sources but is in no way guaranteed. Images used for this website were also taken online for the purpose of this project.
|
THE CREATIVE BRIEF
Advertising Objective
To convince consumers that Fruit Ninja gummies are made with real fruit juice.
Target Customer
Generation Y who enjoys consuming sweets yet are concerned about the damages of sweets towards their health. They have middle monthly income and reside in the urban areas. They are the experiencers who are motivated by unconventional products and make impulse purchases. Therefore, product should have something unique and different to attract their attention.
Product/ Brand
Fruit Ninja Gummies
Unique Selling Proposition
Fruit Ninja gummies taste as close as the real fruit as you can ever get.
Customer Benefit
Fun and exciting
Brand Character
Cool and Friendly
To convince consumers that Fruit Ninja gummies are made with real fruit juice.
Target Customer
Generation Y who enjoys consuming sweets yet are concerned about the damages of sweets towards their health. They have middle monthly income and reside in the urban areas. They are the experiencers who are motivated by unconventional products and make impulse purchases. Therefore, product should have something unique and different to attract their attention.
Product/ Brand
Fruit Ninja Gummies
Unique Selling Proposition
Fruit Ninja gummies taste as close as the real fruit as you can ever get.
Customer Benefit
- 100% real fruit juice extract. Experience the taste of real fruits in your mouth in the form of gummies
- Nut free, Gluten free, Fat free. Enjoy a guilt-free indulgence, as you do not need to worry about gaining unwanted calories.
Fun and exciting
Brand Character
Cool and Friendly